What Are EWG Ratings?

The Environmental Working Group is a non-profit organisation that evaluates the safety of ingredients in consumer products, including haircare. Their ratings range from 1 to 10, with lower scores indicating safer, less toxic ingredients.

EWG’s mission is to empower consumers with transparent information about the products they use daily, ensuring they are both safe for you and kind to the planet.

1. Safety First: Protecting Your Health

Many products contain harsh chemicals, which can irritate over time. EWG’s database of products helps understand and find information on each ingredient so you can make an informed decision. Please be aware that the EWG is not a regulated body and all cosmetics sold abide by regulations set by relevant countries to ensure safety of products overall. 

For example: At A+S Haircare, we use naturally derived, biodegradable ingredients that are EWG-rated green, meaning they meet the highest safety standards for your hair and scalp.

2. Transparency You Can Trust

How many times have you picked up a bottle of shampoo and struggled to decipher the ingredient list? EWG ratings cut through the jargon, offering clear, science-backed information about what’s in your products. This transparency builds trust between brands and consumers, ensuring you’re making educated decisions.

3. Environmental Impact: A Cleaner Planet

EWG ratings don’t just focus on human safety—they also assess the environmental impact of ingredients. Products with low EWG scores often use biodegradable, eco-friendly components that reduce pollution and minimise harm to aquatic ecosystems.

At A+S Haircare, we’re committed to creating products that are as good for the earth as they are for your hair.

4. Supporting Ethical Practices

Many EWG-rated products align with cruelty-free and vegan standards, reflecting a commitment to ethical sourcing and manufacturing. If you value brands that prioritise animal welfare and ethical practices, EWG ratings can guide you toward businesses that share your values.

How to access EWG database of Products

You can visit the EWG’s Skin Deep database (https://www.ewg.org/skindeep/) to research specific products and their ratings.